jump to navigation

Geração Executiva acima de 40 anos – 7 estratégias para transição de carreiras 24/01/2013

Posted by Pedro Carvalho in Editorial.

Para quem me conhece, sabe que sou um dos mais otimistas neste assunto. Vejo uma imensidão de oportunidades para executivos no Brasil. Minha diversão, nesta minha profissão, é entreter Executivos nesta faixa etária, e ilustrar muitos erros e oportunidades que estão diante de seus olhos.  Envelhece quem teima em comparar o saudosismo que era pular de emprego para emprego logo após os anos de faculdade. Envelhece quem entra no mesmo campo de batalha dos mais novos, com as mesmas ferramentas de batalha dos mais novos.   O problema da idade existe sim, mas tem sido exagerado na atual economia Brasileira. Sim, existem os estereótipos.  Listei no meu blog uma coletânea de estratégias para você que enfrenta esta batalha. Aqui vão algumas delas:

  • ESTRATÉGIA #1: Identifique e Promova a Vantagem da Idade: Isto significa expor seus pontos fortes

Exemplos podem ser profissões que precisem  habilidades multi-gerações, habilidades profissionais amplas, um sistema de valores maduro, uma personalidade balanceada, uma ampla rede de contatos ou uma habilidade em gerenciar crises.  Explore isto e faça estes tópicos brilharem.

  • ESTRATÉGIA #2: Almeje Carreiras saudáveis, que contenham diversidade de idades

Isto significa descobrir o que está “quente” e o que não está quente.  Identificar as indústrias financeiramente saudáveis, explorar demograficamente as carreiras pode levá-lo a descobrir novas opções em Saúde, Eduação, Biotech, etc…

  • ESTRATÉGIA #3: Atualize sua imagem para suas ações de Network.

Isto significa causar uma primeira impressão memorável .  Brilho nos olhos (entusiasmos), energia vocal, alta confiança. Uma postura relaxada, compostura centrada, com um costume atualizado, de negócios, com estilo é importante. Melhore sua higiene pessoal e tenha roupas limpas e sempre passadas.

Abaixo segue uma coletânea de idéias que obtive de fontes variadas que uso e armo meus clientes para seguirem adiante para explorar carreiras de forma positiva:


This means creating a “wow” resume a resume that emphasizes your outstanding experience, strengths and benefits to the employer. It also means surviving the 30-second skim or scan of a resume so it doesn’t end up in the circular file.

Make sure your resume meets today’s trends. Consider both the scannability and electronic-friendly aspects of the resume, as well as the visual impact of the presentation resume. A resume must have an appropriate heading, down to the name. Never underestimate the visual impact of your name.

The target should be clear to the reader. A clear target includes type of role, industry, a condensed version of your strengths and skills, and a statement of how you will benefit the company. The resume must include a concise and powerful summary containing a condensed version of relevant work experience, a description of the areas in which you excel, and one which reflects your strengths and strong personal characteristics.

Format is very important. Use a chronological format when you have an unbroken work history and are seeking in the same occupation. Use a functional or hybrid format when you’re changing occupations, have a broken work history, or are minimizing your years of experience.

Create a “Wow! What an Accomplishment! resume. Include accomplishments that are relevant to the position. Arrange them with the most significant as first on the list. If you have relevant experience you’re proud of but dates you back 25 years, it is OKAY to put “Other Work Experience: IBM Programmer”. Drop the name without the details.


This means reviving a current or past career or jumpstarting a new one. There is a quote by John Ruskin to take to heart here: “When love and skill work together, expect a masterpiece.”

Get the information you need (remember that negative stereotype about computers?). Let your fingers do the walking to check out certifications, training, education requirements, salary ranges, and costs within a job position on the Web. Start doing some talking. Do your research and seek advice of someone working in your position of interest. Refresh your skills and credentials for the same position. Licensures, certificates, credentials and continuing education courses need to be updated or renewed. Acquire new skills and credentials for other positions of interest.

Remember that although transition to another position or venture is not always a matter of skills and credential updates, it is always beneficial.


This means don’t put all your eggs in one basket. In your career search, employ more than one job search method to increase your chances of employment. Develop a systematic job search plan. Increase your daily contacts to prospective hiring managers and networking contacts. Network, post your resume on company Websites, work with personnel agencies, initiate strategic mailings, and pick up the phone to call! Make sure your on-line searches are effective. Know which sites to use and how to use them.


This means that failing to effectively address age-related and discriminatory questions and accepting a job offer on the spot without negotiating your best compensation, are the two most common interview pitfalls. Will you be using this job as a bridge to retirement? “I was such a people person and enjoyed the business world so much, that retirement was not in my vocabulary. I could not see myself staying at home and playing in my yard. Being part of a team is what makes me the happiest.” Typical questions to anticipate: “Where do you expect to be five years from now?” “What are your long-term career goals?”

Are you too expensive? What are your salary expectations for this job? During the first interview, you can tactfully deflect a direct answer about salary at least once, so as not to irritate the interviewer. Typical questions to anticipate: “What are your salary expectations for this position?” “You’ve got some good answers, but I still need to know what your salary expectations are for this position?” Possible answers: “I’ll be happy to discuss salary when the position is offered to me” or “I would prefer to discuss salary in light of the opportunity presented and my potential contribution to the firm” or “I have researched this position with XYZ and have found a salary range from $75,000 to $90,000. Is this what you have in mind?”

Will you be a cultural misfit? Be prepared to show compatibility in interview answers like describing the time you collaborated as part of a multigenerational team, or were proactive in several youth-oriented activities.

Do you have enough energy, stamina or brain power to do it? It’s unlikely that you’ll ever be asked this question, however related questions like these are commonly asked in interviews: “How do you feel about working in a fast-paced environment?” “Are you able to come in early and leave late?” “Describe a recent work experience where you were under pressure with a tight deadline.” Here’s one way to answer questions about your energy and stamina: “I’ve always had a lot of energy and enthusiasm for my work, and I’ll continue to do what it takes to produce a quality product and meet or exceed deadlines.”

Aren’t you overqualified for this position? This is the exact question that often comes up for mature candidates, especially if you’ve listed 20 or more years of experience in your resume. Your goal in answering this question of over-qualification is to emphasize the strength of your experience and highlights of your accomplishments. Your answer should be along these lines: “At my last employment, I had the privilege of working with people of great age diversity. I reported to a CEO who was 10 years my junior, and I had one team member who was my senior. I believe my experience and wisdom will be a welcome addition to your team.”

What if you’re asked illegal questions? The Age Discrimination in Employment Act (ADEA) of 1978 prohibits discrimination against applicants aged 40 and over. Questions like “How old are you?” or “When were you born?” or “When did you graduate from high school?” are illegal! You will rarely be asked such blatant questions. If by mistake you are, then the employer may either be ignorant about the law or just simply curious. Here are some recommended answers: #1 Apply grace: “I really don’t think it is appropriate for me to respond.” #2 Apply a sense of humor: “You know that a woman never tells her age.” #3 Tell the truth: “I graduated from the Penn State in 1955.”

Sharpen your negotiation strategies. As an interview progresses, build rapport with the interviewer by stressing your strengths and accomplishments in order to obtain a better salary offer. Don’t rush things. Instead, get your offer in writing. Try to negotiate a job offer and ask questions.

Lembre-se que um estereotipo negativo (que é um mito que está mais presente nas pessoas que têm mais de 40 anos), “Eu/Você será uma pessoa fora do contexto cultural na minha/sua idade”? Bom, um estudo recente que li mostrou que 23% de todos nós estaremos trabalhando ainda após os 70 anos. As razões variam: necessidade financeira, maior tempo de vida, declínio do poder aquisitivo dos fundos de pensões ou para estar mentalmente e fisicamente ativo.

Adote a mentalidade de aproveitar sua carreira no “segundo e terceiro turno” da vida. A carreira depois do 50º aniversário pode ser a mais proveitosa de sua vida. Aproveite, viva e seja uma excelência na sua nova carreira.

Até a próxima edição!

Pedro Carvalho – Sócio in-sight®